Social Media sites including Twitter, Facebook, WhatsApp, Linked In, etc. etc. are some of the popular sites we love clinging to. Most uses of androids are done for using these sites. You can see people around you, digging their heads into phones. Tweets on Twitter, posts on Instagram and Facebook, news, memes, jokes, etc. we love sharing through these social media sites. Ever wondered where all these things have entered into our lives. And how have they become so popular in merely a few years? All your answers lie over a simple technology, Social Media Optimization.
It is the same as that of Search Engine Optimisation but with a different goal of reaching its target audience. SMO helps in improving the brand value of the social media site and hence provides the opportunity to reach out to its niche to the audience. It uses a number of outlets and communities to generate publicity. Some of the social media sites which use SMO are RSS feeds, social news, bookmark sites, Facebook, Twitter, Instagram, video sharing websites, and blogging sites.
The goal of social media optimization is to create enticing content either In the form of written text or with the help of pictures and videos so that more and more people can visit their website and use them. The activity can also include liking, sharing, and commenting on the posts posted over these websites. Social media optimization also comes up with a facility for implementing an online reputation management system that maintains the website’s reputation over the search engine. Moreover, if anybody had posted a bad remark about the site, then this feedback would not be the first one you see while seeing the reviews.
Facebook, in recent years, had become a popular site among people including its easy advertising activities along with a traditional form of entertainment including television, videos, songs, pictures, radio, and print. With over 1 billion users in which 50% are active ones, it is one of the most popular online communication portals in the world. Below are some of the optimization techniques adopted by Facebook which helped it to reach the worldwide mass of audience:
Hence in a similar way, several social media sites are becoming popular among people which coincides with their interest. A recent example is the much-disputed yet popular social media application, TikTok, followed by Musically, Likely, etc. apps.
Bangalore is considered as a hub of technology. Moreover, several service centers of the famous network and social media sites are situated here. They not only help you with any problem but also help you to optimize your own media network.